Coming in 2028
A New Chapter for Liverpool
Liverpool is already recognised worldwide as the birthplace of The Beatles, welcoming hundreds of thousands of music fans each year.
This ambitious new attraction will build on that legacy, creating a world-class visitor experience in the heart of the city centre and further strengthening Liverpool's reputation as a global cultural destination.
Located at St Johns Liverpool, opposite Liverpool Lime Street Station, the attraction will place Beatles history at the very heart of the visitor journey into the city.
An Immersive Beatles Experience
Spanning 100,000 square feet, the new attraction will be more than four times the size of the current Beatles Story exhibition.
Visitors will be able to explore the band's incredible journey, from their early days performing in Liverpool and Hamburg to their rise as a global cultural phenomenon.
Combining immersive technology, interactive experiences and unique storytelling, the attraction will bring some of the most iconic moments in music history to life for a new generation of fans.
A Landmark Destination
Backed by Apple Corps and supported by Sir Paul McCartney and Sir Ringo Starr, the development represents one of the most significant tourism and cultural investments in Liverpool in recent years.
The attraction is expected to draw visitors from across the UK and around the world, bringing further investment, footfall and excitement into Liverpool city centre.
