Monday 1st December – Sunday 21st December

This December, Liverpool transforms into a festive playground as The Elf on the Shelf® takes over the city centre, and St John’s Shopping Centre is right at the heart of the magic.

From 1st December to Christmas Eve, keep your eyes peeled for a 15ft Scout Elf™ popping up at iconic locations across Liverpool. Organised by Liverpool BID Company, the giant Scout Elf will be flying through the night to spread cheer, spark smiles, and sprinkle a little Christmas mischief wherever she lands.

The Elf will also be helping to do some good this season, hosting a toy collection for children staying long-term at Alder Hey Children’s Hospital. You can find out which toys are needed and how to get involved here.

Elf on the Shelf 2025 Locations
1st – 2nd December – The Plaza, St Pauls Square
3rd – 4th December – The Everyman, Hope Street
5th – 7th December – M&S Bank Arena
8th – 9th December – Princes Dock
10th – 11th December – TBA
12th – 14th December – Citadines, Church Street
15th – 16th December – Williamson Square
17th – 18th – December – The Ivy, Castle Street
19th – 21st December – Royal Albert Dock

So, get ready for festive fun across the city, and don’t forget to stop by St Johns Shopping Centre to check off your Christmas shopping list.

Learn more