As St Johns Shopping Centre turns 55, it is not only a milestone moment but a real cause for celebration with the car park proudly welcoming its 50,000th subscriber.

Despite numerous external challenges in recent years success for St Johns has very much continued to endure due to the Centre’s ability to evolve and reflect the needs of patrons.

Working with their parking partners APEX, St Johns has refined its customer offer, reducing tariffs by over 20% and creating a best-in-class auto pay product, that provides all day parking for just £5.50.

The results have been exceptional, with the St Johns offer becoming one the most successful ever launched on the Ecom platform globally.

The car park’s customer base currently grows by an average of 3,000 customers each month, who can take advantage of the 24/7 access and free to use plug and play EV charging.

Neil Ashcroft, Centre Director at St Johns Shopping Centre said: ‘We’re always one step ahead when considering the needs of our customers and local community.

With the cost-of-living crisis hitting hard, we knew we had to disrupt the market and make city centre parking more accessible than ever.

From the very start APEX understood our mission and most importantly aligned with our values. With our commitment to service, and their specialist knowledge, we have been able to carefully curate a product range that delivers on our pledges of value and convenience.’

The £5.50 all-day parking offer is available to those who register in advance and this price point has played a key role in the car park’s success.